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Who We Are
About Us

Wild Mint (formerly known as Essential Safe Products) was started by my mom Susan, a loving and dedicated mother of six, who has always looked out for our safety and health. Along with her typical safety prompts like, “Don’t chew food while you’re laying down,” and padding our bodies with elbow pads, wrist guards, knee pads, fluorescent safety vests, helmets and more, she has always made it a priority to help us build healthy lifestyles.

I’m the eldest child, Hannah, and for as long as I can remember our pantry and fridge was stocked with organic and healthy foods. And while the foods we ate may have been chemical-free, the kitchenware and other products we used on a daily basis were not the safest because we just didn’t know about the presence of hazardous chemicals and their potential health concerns. However, once my mom learned about the dangers and risks associated with chemicals like BPA, PVC, Phthalates, Lead, PFCs and others, the quest for safer products began…

Knowing that there must be other people out there looking for an easy way to learn about toxins and find non-toxic and eco-friendly products, my mom and I started Wild Mint on September 13th, 2011.

Wild Mint began as a simple toxin-free kitchen and on-the-go lunch retailer. But as we started learning more about how kitchen products are manufactured as well, we realized that toxins didn’t stop there! Nail polish, toys, toothpaste, lotions, and what seems like almost everything we come into contact with often contain toxins too. We began researching and learning more about these toxic-laden products and as a result, more than just our cooking and eating habits started to change. With each new toxin-free addition to our lifestyle (baby steps of course!) came a new section to our site. No longer were we just stocking pots, pans, and lunchboxes…we expanded to offer a huge variety of toxin-free products to fit everyone’s lifestyle and toxin-free choices!

Name Change

With a larger site and greater knowledge (which is always on-going) of toxins, we decided it was time to change our name. In July 2013, we dropped the name Essential Safe Products and started doing business as Wild Mint! We decided to rename our site Wild Mint because of the sense of cleanliness and freshness (mint) with a whole lot of crazy goodness (wild) the name evokes. Clean, fresh, crazy good…all things we think describe taking steps towards a healthier lifestyle! So join us on our conscious movemint to help educate families on toxins and making it easier to find safer products!

Can’t find what you’re looking for? Just email We always welcome advice and suggestions as we continue to learn and grow! ~ Hannah Helsabeck, CEO

Our Mission

At Wild Mint, we are dedicated to providing the best non-toxic and eco-friendly products to help you build a healthier lifestyle and environment. We are continually learning, growing, and making sure we are as up-to-date as possible on research about harmful chemicals, new products, and green practices. We want to make change easier and hope to portray that no matter how big or small the changes you make in your life are, you are making a difference!

1% for the planet
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